I think it is important to be genuine, open, and honest in advertising and branding. Your current and potential customers are tough scrutinizers of marketing and branding, as they have had a whole life of experience with it. They can smell a phony miles away. Especially, if you are in an industry that values and requires relationship building, being yourself is a huge separator.
Click here to read the article. While funny, it is also good to keep in mind.